Electronic social networks, particularly business online networks such as Viaduc or Xing, have changed the way people with common interests link up. Although the keywords here may appear to be ‘communitarisation’, transparency and self-promotion, use of these networks to advertise oneself is not risk-free. Ten major risks are identified and ten precautions to avoid this new way of communicating becoming a security hazard.
The Internet and Social Networks
An electronic social network (ESN) is a platform of Internet exchanges that allows subscribers to get in touch with other members in order to create a network. Members of the network are said to be ‘networking’, or ‘social networking’ as the phenomenon is called across the Atlantic. The keyword associated with ESN is ‘linking up’, which is by far the primary purpose of these tools.
The business network
This article will deal mainly with the business network.
The motives behind networking are uncountable. However, the most usual are: seeking partners, customers, suppliers, profiles of candidates for recruitment, friends, or just to post messages.
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